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Earth Day, 2019

April 22, 2019

Earth Day, 2019

On Earth Day, 2019, we wanted to take a beat to share with you some information about how the fashion industry affects the environment, and what we do here, at Emmy + Dove, to reduce our footprint and make a difference.

The Fashion Industry account for about 8% of the global climate impact--that's more than the airline industry. The rise of fast fashion and linear fashion in general, has led to insanely high amounts of water usage and land usage in production and greenhouse gas emission. Fast fashion has allowed companies to create clothing at a lower cost, more frequently and in less time. Since 2000, clothing consumption is up 60%, but consumers are keeping the clothing for half as long as they used to. Every year, the world uses 1.3 trillion gallons of water just to dye fabrics.

It's time that businesses and consumers alike look to the fashion industry and ask, how can we do better? We wanted to share a bit about our process, and what you can do to make an impact.

Our Impact

At Emmy + Dove, our fabrics are responsibly sourced by our fabric printer. They have led the charge in the textile printing industry, using techniques that use only a thimble of water in their dying processes per five yards. That's a drastic difference from the 100 2-liter bottles of water that conventional printing methods use to print the same amount of fabric. We have our orders printed on demand, so only the fabric needed is produced, minimizing waste and excess fabric production. 

Waste, in the form of unused, unacceptable or scrapped fabric is a HUGE contributor to landfills. The solution is getting creative. Instead of trashing fabric scraps, we need to find a way to repurpose and reuse those scraps. Our fabric manufacturer sends all of the scraps and unused fabrics to be recycled into things like Car Upholstery, Furniture Stuffing, Bedding and Flooring. In our workspace at Emmy + Dove, we donate our fabric scraps to local Girl Scout Troops and Art Classes for use in art projects or sustainable creations like dog beds for the ASPCA.

Production and waste management aren't the only problems facing the fashion industry. The sheer amount of items needed to meet demand every year is growing as our middle class grows and companies have resorted to fast fashion to meet demand. The problem here is that our clothing pieces have a much shorter shelf life, as consumers spend much less on items and are thus less inclined to re-sell, reuse or repurpose those items when the shelf life expires.

At Emmy + Dove, we pride ourselves on long lasting, well made, quality pieces that will surpass the shelf life of any item you can buy for less in a big box store. That means, when your child no longer fits into your items, you can resell them, and get back some of what you spent and extend the shelf life of those items, thus cutting down on the amount of clothing that needs to be produced, reducing your carbon footprint in the process.

Here's what you can do to help

1. Avoid indulging in fast fashion. Build yourself and your children, smaller and more high-quality closets that will last longer and have an afterlife. 

2. When an item not longer suits you, or fits you, consider reselling it! Reselling your old, high-quality pieces is the best way to get a win/win. It's better for the environment, and it's better for your wallet.

3. Buy resold clothing items. Buying used clothing is a wonderful way to reduce waste from the apparel industry that we all take part in.

On the first day of a new year, all of us resolve to do better in our personal lives. We want to eat healthier, save money, work out and take more time to enjoy things. Maybe we can all treat Earth Day as a chance to resolve to do better for our planet and for everybody who will live on it long after we are gone.

At Emmy + Dove we want to help inspire our customers to engage in circular fashion so we have a proposition for you. 

Join our VIP group on facebook and consider selling your old Emmy + Dove pieces. For every piece you sell in our facebook group, you'll be given 100 points in our new rewards program! That means you'll get some of you money back in two different ways! It's a win/win/win.

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